■ about

- who

- what

- how

- why

who - strategy team

Tom Braithwaite - Marketing Consultant

- Marketing communciations and PR specialist
- Experience across multiple industries, including (re)insurance, finance, IT, FMGC
- Knowledge of European and Asian markets
- Seasoned creative and copywriting skills
- Gold medalist in Hong Kong kung fu championships

Peter Hill - Communications Consultant

- Specialises in strategic corporate communications, media relations, crisis
- management and copywriting
- Head of Corporate Communications at Lloyd's for 16 years
- Recent projects include the launch of the Baltic Exchange's electonic platform,   www.balticexchange.com; the launch of Maritime London; and the merger of two
  financial services and professional institutions
- Former industrial editor of The Times and business writer at The Observer
- Likes good wine, good company and Rhythm & Blues

Ted Jemphrey FCII - Trainer and Facilitator

- Over 30 years' City experience
- Business communications expert
- Runs presentation skills courses and brainstorming sessions - always busy so
   book well ahead
- Keen golfer, likes holidays and fine red wine

Phillip Khan Panni - Marketing, Training and Copywriting

- Business backgound in sales, marketing and training
- UK Champion Public Speaker seven times and was a silver medalist in the 1995
   World Public Speaking Championship
- Author of seven books on effective communication
- Founder of Professional Speakers' Association

Petrina Gathercole - Marketing Consultant

- Petrina has spent over 10 years working in corporate and retail marketing
- Diploma in Business and Finance and an Advanced Certificate with CIM
- Experience in corporate literature, websites, events, sponsorship, partnership
   marketing, new business activity and marketing research
- Interests include tasty Italian's - wine of course and sailing - looking for crew?

Andrew Henderson - Designer

- BA (Hons) Two Dimentional Design, from the University of Hertfordshire
- Specialist skills in Typography, Graphic Design, Flash, Dreamweaver and Repro
- Previous experience in large-format print
- Keen Footballer and Golfer, with interests in Art, Music and scuba diving

Marc Lyons - Brand Designer

- Marc is a seasoned branding specialist, with 5 years experience
- Marc is a RMIT Bachelor of communication design
- Worked on many successful B2B and B2C campaigns
- Previously at top branding agency www.davidsonbranding.com
- Loves to keep fit and explore the world, we’ve hidden his backpack!

Sam Truckell - Executive PA and Project Manager

- Sam has a BS Hons in Latin, Ancient Greek and Socratic Philosophy at
  Newcastle University
- Worked in art world for 10 years in marketing, PR, fundraising and events
- Joined Effective Image in summer 2006
- Likes single men, preferably ‘lookers’ with big wallets and kind hearts

Ian 'Tink' Taylor - Web Consultant

- First class degree in computing and IS
- Large scale systems expertise
- Cheif web architect
- Qualifications include: ISO 9001 Compliance Training, Dynix/UNIX Foundation
   Course, Dynix/ptx System Administration Level one, Java - Overview,
   Developers Workshop and implementation

Gavin Swain - Web and New Media Designer

- Animation and presentation design specialist
- Graphic Design and Two Dimentional Graphics
- Web designer
- Webcasting specialist
- Ex-international gymnast and motor sport enthusiast

Duncan MacPherson - Video Production

- Video concept developer
- Video cameraman
- Video editing / Post-production
- Webcasting specialist
- Musician and motor sport enthusiast