Insurers are increasingly turning to Dynamic Financial Analysis (DFA) for support in dealing with today’s complex business issues.

However, in a competitive market how do DFA companies make sure they stand out from the crowd to win market share?

URS, a US-based firm, provides the best DFA software on the market. However, they found that they could not get access to the key decision makers in the London market.

Effective Image has worked with URS for the last 7 years to develop and build a strong brand, with smart marketing collateral, high impact advertising and media coverage.

URS’ profile has been significantly raised and they are now one of the DFA market’s major software suppliers, with clients such as Lloyd’s, JLT Re, BMS, Willis Re and Gallagher Re.