Following Faraday’s re-branding, by a leading West-End branding agency, they concluded that their professional approach to business was not being applied to their marketing.

Without a dedicated marketing department, the brand had, in effect, been diluted and marketing momentum lost. Urgent action was required.

Effective Image carried out a Brand Review (internal and external) to identify the issues and objectives and establish how the brand and marketing could best move forward.

We then worked as Faraday marketing partner, producing new marketing collateral, a high impact video, advertising, presentations and branding for their Lloyd’s box.

With our support Faraday’s marketing moved forward and the process injected new life into Faraday, who subsequently became the best performing GenRe company.