Chesterfield has enjoyed significant growth since formation in 1999. However, the directors felt that the business was being held back, as it was perceived as too small to achieve real success.

Management decided to attack this problem head on with the support of Effective Image and develop a strong brand that would take their business onto the next level.

As a first step, we carried out a Brand Review to understand the issues, establish key messages, brand style and marketing collateral requirements. Based on the results, we created an integrated solution, including refreshed branding, a smart new brochure, new website, event signage, advertising and a media campaign.

During 6 years that Effective Image has supported Chesterfield, as their marketing partner, they have doubled in size with plans to double again within the next 3 years.