BMS was a group of specialist businesses that had have grown rapidly over the years, resulting in branding inconsistencies across the group’s 12 companies and overseas offices.

Effective Image carried out a Brand Review to identify the issues and establish objectives to move the brand forward.

Following this, we worked as BMS’ strategic marketing partner for four years. During this time we refreshed the brand, created extensive new marketing materials including the ‘BMS ONE WEB’ integrated website and raised BMS’ profile with extensive media coverage, advertising and sponsorship.

The BMS Group became the fastest growing top 10 reinsurance broker worldwide within 3 years of working with Effective Image.