In October 2007, Tysers, a leading London broker, created an ambitious plan to develop the business, following an MBO. As part of the plan, Tysers decided to raise their profile as the broker of choice for clients and as an attractive home for top talent.

Effective Image worked with senior management, new to PR, to produce a media plan designed to raise Tysers’ profile and differentiate them in the competitive London broker market, including establishing key marketing messages to be used consistently across all communications.

They have benefited from significant positive press coverage, designed to promote Tysers and new business areas, such as Environmental Liability and Renewable Energy Construction, and their ambitious growth plans are on track.