Hardy has an unparalleled record of profitability at Lloyd’s and their aim has been to build on this success.

However, despite Hardy’s impressive track-record they were seen by many as ‘old-Lloyd’s’, and this was holding back their business development.

To support their growth strategy Hardy needed to be seen as a more dynamic and successful organisation with a profile reflective of the true quality of their business.

Since 2005, Effective Image has worked closely with Hardy to develop their brand and raise their profile, including targeted media coverage such as profile pieces in IQ magazine.

Hardy has been successful, hiring top talent and opening offices worldwide, with a much more positive profile and a brand that stands out as fresh, modern and dynamic.