Chesterfield has enjoyed significant growth since formation in 1999. However, the directors felt that they were being held back due to firm being perceived as being too new and too small by many.

Effective Image initiated a Brand Review to clearly understand the issues and establish key messages before creating a new, exciting brand. The next step was to develop the directors’ relationships with all major publications, to raise their profile and position the group as a larger, established and successful organisation.

There has been a huge shift in perceptions of Chesterfield, and their profile has been raised, which has supported their success. Since our appointment in 2003 the group has grown significantly, with plans to double again.