The BMS Group is a well known and respected reinsurance broker, which prior to Effective Image’s appointment had unsuccessfully experimented with PR. Media coverage had been gained but with no clear objectives, nothing tangible was achieved.

Working as BMS’ marketing partner, we conducted an internal and external brand review to establish perceptions and clear objectives. We then developed key messages, created a structured media campaign, and guided senior management through the entire PR process.

In tandem with a full re-brand of the business by Effective Image, we raised BMS’ profile worldwide with extensive media coverage and a major media presence at industry events, including the sponsorship of high profile publications. Significantly, we also assisted with sensitive communications for BMS’ move onshore in the US.