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case studies - URS

Insurers are increasingly turning to Dynamic Financial Analysis (DFA) for support in dealing with today’s complex business issues. However, in a competitive market how do DFA companies make sure they stand out from the crowd to win market share?

Our client URS, a US-based specialist software company, is providing the best DFA software on the market. Although, being the best is not enough without a strong brand profile! URS quickly found that they could not get access to the key decision makers.

Solution

Effective Image has worked with URS to develop and build a high-profile brand with compelling messages and a strong visual identity that communicates the quality of their products.

Effective Image provided on-going strategic support as URS’ Smart-Sourced marketing partner following the URS re-branding, so far, we have produced:

■  A new corporate identity
■  Stationery/business cards
■  New key messages
■  Seminar at LUC
■  Marketing planning
■  Adverts
■  Media coverage
■  Web site
■  Advertising
■  Event signage
■  New corporate brochure
■  Event sponsorship
■  Product inserts

Results

URS’ brand profile has been significantly raised and they are now recognised as one of the DFA market’s major software suppliers.

URS has won many new clients and organisations such as Lloyd’s, JLT Re, the BMS Group and Gallagher Re, plus leading reinsurers, are now using Risk Explorer.

“Many thanks for the new advert, it’s your masterpiece!”

Alex Bushel, CEO