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case studies - HCIC

Building an insurance company from scratch is no small task, nor is creating and building a brand. After 18-months work BMS Group company, Jansen & Hastings Intermediaries and the Californian Builders Industry Association (CBIA) were almost ready.

HCIC, a Risk Retention Group, was formed in reaction to the skyrocketing costs and reductions in cover for liability insurance in the California Building Industry.

One of the final pieces of their complex jigsaw was to create a powerful HCIC brand and supporting marketing materials to differentiate it from its competitors. But with only 2 months to go there was no time to lose.

Solution

Effective Image produced key messages from scratch and a Brand Identity. All marketing materials, including a new web site, were then produced in 3 weeks:

■  Launch press releases
■  Application Form
■  Article for the California
■  Business cards
■  Builder publication
■  PowerPoint templates
■  Advert (A4) for trade press
■  20 slide presentation
■  A5 brochure
■  Website
■  Members Guide Document
■  Stationery

Results

The new materials were used with great success at the launch of HCIC at the PCBC conference in California, and are now being used effectively to support HCIC’s business development.

“I must say, the quality of the marketing material, and now the web site, looks extremely smart and professional. Considering the time that we have all had to work on this, the results are truly remarkable!”

Jeff Martin, Director BMS Management Services