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case studies - Faraday

Following Faraday’s re-branding by a leading West-End branding agency, senior management concluded that their thorough, modern and professional approach to doing business was not being applied to the rather patchy marketing of the brand.

They lacked clear messages about what differentiated Faraday from their competitors, as the previous agency had not fully understood the nuances of their business.

Also, without a dedicated marketing department, the brand had, in effect, been diluted and marketing momentum lost. Urgent action was required.

Solution

Effective Image carried out a Brand Review to identifiy how the Faraday brand came across to visiting clients, its representation at Lloyd’s and how the brand was being used in marketing materials, both online and offline. We also ran a workshop with the top team to identify credible new messages.

Effective Image then worked with Faraday to provide strategic marketing support and produce new marketing collateral, including a high impact video, advertising and branding of their Lloyd’s box.

Results

Our recommendations highlighted how the brand could move forward again. The process injected new life into Faraday, who subsequently became the best performing company in the GenRe Group. Faraday is now using its new look and key messages consistently in all marketing communications.

Faraday reduced their fixed costs as we negated the need for an
in-house marketing team.

“Excellent, delighted”

Gary Bass, Claims Director, Faraday