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case studies - Chesterfield Group

The Chesterfield Group had enjoyed significant growth since formation in 1999. However, the directors felt that the business was being held back from achieving its full potential as the group was perceived by clients and potential employees as too new and small to achieve real success.

Management decided to attack this problem head on with the support of Effective Image, and develop a strong brand that would take their business onto the next level.

Solution

As a first step, Effective Image carried out a Brand Review to better understand the issues, establish key messages, brand style and marketing collateral requirements.

Based on the review results, Effective Image then created an integrated solution, including a refined new logo, a smart new brochure, a new look for their web site, upgraded stationery, branded event signage and an advertising campaign.

We continue to work with the Chesterfield Group as their Smart-Sourced marketing partner, including pro-active assistance with their PR activities and events worldwide.

Results

There has been a huge shift in perceptions of the Chesterfield Group, both internally and externally.

In the last 4 years that Effective Image has been supporting their success, the Chesterfield Group has doubled in size they plans to double again within the next 2 years.

“Effective Image is the most pro-active supplier we have ever had!”
Alan McGraw, Managing Director Chesterfield Group