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case studies - BMS Group

BMS is a group of specialist businesses that has grown rapidly over the years, resulting in branding inconsistencies across the group.

BMS needed to change people’s perception of the group to reflect the increasingly global nature of their business.

Solution

Effective Image carried out a Brand Review to identify the issues and establish aims and objectives to move the BMS brand and communications forward.

Working as a strategic marketing partner and creative resource, over four years, we created effective marketing solutions. We rebranded BMS and then raised the group’s profile worldwide, using advertising, media coverage and sponsorship.

We also created a suite of new marketing materials, including a new web site:

■  Marketing strategy         
■  Presentations                    
■  Communications strategy   
■  Advertising
■  Web site / Intranet
■  Media liaison / PR
■  Brochures / R&As
■  Signage
■  PowerPoint templates
■  Stationery
■  Reception design
■  Corporate gifts
■  Pitch documents
■  Presentation training

Results

The BMS Group became the fastest growing top 10 reinsurance broker worldwide within 3 years of working with Effective Image. A follow up brand review 2 years after the first showed that the new brand had been a huge success and it continues to be used consistently with excellent client feedback.

“I think that ‘stepping up in class’ is helping our branding in the US.  Many people sought me out this year at PCI - I believe that this is partly due to our expanded marketing efforts…”

Greg Doyle, Executive Chairman, BMS Vision Re