UIB regularly competes head-on with the major global brokers, but whilst they have skills to deliver, their brand, marketing collateral, website and media presence did not match their world-class broking standards.

Effective Image was first commissioned to conduct a brand review, to establish the issues as a benchmark for success. We then refreshed and updated the UIB brand and marketing collateral, including 12 divisional brochures, presentations, signage, advertising, newsletters and the website.

UIB is now a major contributor to the trade press with regular thought-leadership articles and expert commentary.


“At last a partner that delivers value and results!”

Bassem Kabban, CEO UIB Group