LONMAR, established in 1977 as SBJ Global Risks, needed to re-brand following an MBO from Bluefin. As the insurance industry’s only full service branding and communications agency, we were perfectly placed to help.

Effective Image created an entirely new and memorable brand, including a new company name, logo and corporate identity, website, brochure, launch video, press announcement and pre- and post-launch advertising campaign.

We worked closely with top management to ensure that the project was completed to time and to budget, in time for a sensational launch party, at the Gherkin for 300 of the great and good of the market, to unveil the new brand.

The re-brand has provided LONMAR with a strong platform for future growth.

“Many thanks for all the work with our rebranding. Judging from the comments received, the rebrand has been a resounding success.”

Simon Rice, Chief Executive - LONMAR GLOBAL RISKS (formerly SBJ Global)