The Galliard brand is well-known in the property world, but previous management had named their estate agency business, CH London and thus failing to exploit an opportunity to leverage the group brand and market effectively to a 'young professional' target audience .

Effective Image was commissioned to completely refresh the brand, embracing a renaming exercise, design of a new corporate identity, including logo, new sales office signage and a wide range of sales brochures, adverts, monthly newsletters and flyers.

The new brand and corresponding marketing campaign was a huge success, with increased sales in many of the Galliard Residential offices during a very challenging period in the London property market.

“Love the new look, thank you!”

Val Brooks, Marketing Manager Galliard Residential