BMS is a group of specialist businesses that had have grown rapidly over the years, resulting in group branding inconsistencies. The brand and marketing collateral needed an upgrade.

Effective Image carried out a Brand Review to identify the issues and establish aims and objectives to move the BMS brand and communications forward.
We re-branded the BMS Group and created extensive marketing collateral for the group’s 12 operating companies, including a class leading website. We then raised the group’s profile worldwide, using advertising, media coverage and sponsorship.

Working as a strategic marketing partner with BMS, over a 4 year period, we provided additional expertise and resource, and created many effective marketing solutions that both raised and enhanced their profile, worldwide.

“Our new look has gone down well in Monte Carlo - many thanks to you all for ensuring that it was ready on time.”

John Spencer, CEO BMS Group